[geturanswer]

What are the best practices to consider when optimizing bids for display campaigns...

[praroop]

Below are some best practices to consider when optimizing bids for display campaigns:

* Adjust your bids across multiple levels: You should adjust your bids at both the ad group and campaign level towards meeting your CPA goals.

* Implement demographic bidding: If you know that a particular demographic is responding better to your ads than other demographics, you can take advantage of demographic bidding.

* Don't adjust bids too frequently: It is import to avoid adjusting bids too frequently as it can take a while for the effect of your new bid to be fully realized.